EXPERIENTIAL EVENT case study

client: urban decay
venue: city market social house
guests: 7OO

A cocktail party to celebrate Urban Decay’s launch of the Stay Naked Collection featuring the weightless liquid foundation. Lizzo, a “Pretty Different” Urban Decay Ambassador performed live and kept the party dancing. UP’s black themed appetizers and desserts were an extension of the brand’s edgy, cool and unique ethos.


 
A music DJ performing at the event, lit with purple lights in front of an Urban Decay sign
A close up shot of a black platter with vegan corn and endive tacos
A black platter of Beef shirt rib empanadas with micro herds and green herb oil
Guests enjoying the Urban Decay Cosmetics event under blue lights at City Market Social House
Guests at the entrance of City Market Social House for the Urban Decay Cosmetics Event
Naked Branded Cosmetics displayed on see through shelves
Urban Decay Cosmetics guests enjoying waffle cone ice creams
Pop star Lizzo, singing on stage lit up with green lights wearing a gold costume
An overhead look at the waffle cone ice creams with chocolate sprinkles
The reflective purple selfie wall with a giant mirrored U and D in the centre
Motivational quotes on a black wall in the event space
Event gusts hugging and enjoying the event in front of a neon light wall
Event gusts line up for the cosmetics counter
 

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